3 KEYS TO CREATING FACEBOOK ADS THAT CONVERT
Article by Sheena White
Photo Credit: Pinterest
For most business owners, Facebook ads are a dream come true. With 1.35 billion monthly active users on Facebook you can be guaranteed that your ideal client is there, and with the highly targeted ad functionality you don’t have to waste money targeting the wrong people.
Unfortunately, many aren’t getting the conversions they want with Facebook ads. There are, however, a few things you can do to improve ROI and increase conversions. Check out these three keys for creating Facebook ads that convert.
Target Your Exact Ideal Client
Don’t waste advertising dollars targeting Facebook users who will never purchase from you. Instead, identify your ideal client (from finances to interests) and create audiences representing those exact people. Create different audiences for each ad (this lets you change the image for each ad to ensure you’re using an image that will resonate with each audience) in order to get the best conversion rate.
Expert tip: as you’re creating new audiences, save them so you can access them easily later. Also, make sure each audience has between 500,000 and 1 million people.
DRESS for SUCCESS
It's the weekend and it's time to take a load off-- catch up on your favorite business book over a cup-a-joe at your favorite European cafe and just relax. The year is off to a wild start with new friends and Club members joining us for the ride. With a few of your favorite fashion accessories to join us for the road trip, we're keeping our palette neutral and serene: peach and faded denim, kinda like our brand color story.
We belief 2015 is the cream of the crop.
In just a few days we are launching a stellar webinar on how to take that kickback attitude and start making your money WORK for you-- not just hang out in your bank account, but actually earn you money while you sleep. 2014 was a time of getting everything situated, but 2015 is about collecting the green in a lavish and cool manner. Our advice: keep your eyes on the prize and never forget, business is always about strategy and that means incorporating income streams that seal the deal. We think that sounds peachy!