SAN FRANCISCO FASHION EDITORIAL PHOTOSHOOT: DROUGHT
Article by Lisbeth Yekaroma Card Photo Credit: Joseph Phillips
Photographs by Joseph Phillips
Styling and Production by
Yekaroma Card, Marisa Llamas and Alex Venegas
Starring model Vanesa Dzevdetbegovic
Hair & Makeup by Martin Mendoza
Photographer Assistant - Kira Thompson
There, where the sunrise brings a promise of a new start; where the breeze of the ocean whispers good things to come; where the sunset kisses you and holds you in its arms; there, is the hidden gift waiting for a glance of our sight.
Everyday, I wake up wishing for a better world; a place where human beings are more connected with nature and each other; a place where words like ‘love’ and ‘compassion’ are more appreciated. Everyday, I strive to develop goals that will make a difference and positively impact our world; a world that continues to fall apart; a world that needs more love and attention from all of us.
As a fashion stylist, I search for inspiration through my surroundings and environment, as most artists do. Even the most insignificant, less appreciated things have the ability to give you the most beautiful and groundbreaking ideas.
One day, my fellow friends and fashion stylists, Marisa, Alex, and myself, decided to put together a low-budget fashion editorial that communicates one of the most harrowing issues our planet is facing today; drought. We were inspired by David Bowie’s brilliant performance in the 1970’s classic film, The Man Who Fell to Earth. The story follows David Bowie as an extraterrestrial who visits Earth, seeking a way to ship water back to his dehydrated planet. We loved the story and believe it tremendously relates to today’s reality. Life on Mars, arrival on Earth, and searching for water, the latter being incredibly symbolic to saving the planet, are the three elements behind the story of our editorial.
The editorial was shot in the abandoned remains of Sutro Baths in San Francisco, California. The location is a reminder of human materialism and destruction.
Our model, Vanesa Dzevdetbegovic, was styled in earthy, sleek lined, monochromatic clothing, to appeal to the modern and down-to-earth, yet edgy audience.
It may be unclear as to how drought and fashion relate, but I believe we can use a fashion editorial as a wake up call by delivering important themes and worldly issues to an audience, using not only photography and styling, but emotion, mood, and story, as well. I believe the resources we have at our disposal today will become scarce and potentially obsolete for future generations, if we do not take care of our planet now. We must love our home in order for it to love us back.