This month we chat with the founders of Island Tribe, a boho lifestyle brand that's taking over both coasts with their ocean inspired designs for the free spirited and wanderlusts.
Can you tell us about Island Tribe?
Island Tribe is a boho lifestyle brand founded in California by designers Angeline Hayling & OD Odero. We are currently based in Miami, Florida. Our Balinese inspired showroom “The Bali Hut” is located a few minutes from Miami’s South Beach. Naturally, many of our design Inspirations are drawn from the ocean and effortless Island lifestyle living.
How would you describe your brand?
Our brand is about freedom, good vibes & culture. Our brand slogan is “La Libre” - which simply means “The Free”.
A powerful mission statement is great for brand identity... What would you say is Island Tribes credo?
We believe in living a life that is free from the constraints of trends, society’s expectations and norms. We “March to the beat of our own drum”.
We love how diverse your brand is... What is one thing that people might not know about Island Tribe?
Not many people know that Island Tribe started out as a bridal brand and that we attended the same college. We initially launchedin Los Angeles with a bridal line, called Island Bridal. As a result of a desperate search for boho/beach bridal dress for Angeline and a shared passion in fashion. However, as we’ve grown through the past few years, and in to listening to our tribe, we gradually transitioned into a full fashion lifestyle brand “Island Tribe”.
What piece of advice would you give our readers who are looking to start a lifestyle brand?
Be you! Be your own self, and no one else! We love to say ‘be wild and free’, and follow your dreams because we've got only one life to live.
As you can probably tell from our Instagram, we love a good motivational quote... What's one of your favs?
There are quite a few that we like, maybe this is not even a mantra, however its gypset. “Not All Who Wander Are Lost”, we have it painted on the walls at our Miami Showroom as an inspiration and motivation to the Tribe.
What’s next for Island Tribe?
Growth and expanding our online community. We want to continue building our tribe through community participation and global collaborations. Our dream is to share all these cool vibes allover the world through fashion.