How To Build Your Personal Brand in 3 Steps

Build Your Personal Brand

Build Your Personal Brand

HOW TO BUILD YOUR PERSONAL BRAND IN 3 STEPS

Article by Jen McCaldon
Philosophy of People
Magazine: Issue #18

A brand is more than a name or a logo, a brand represents someone’s dreams a cause a promise not just a product or a business, if you’re a reading this is because you are ready to build your Personal Brand and if you are not yet doing so, don’t assure anyone is doing it for you, this is a “Brand-You World” everything around us represents someone, question is: do you know what you represent? 

Here we go…

Step #1 Find Your Why

You might have heard people talking about their “Big Why”, and you a re like: What the hake is my why? So here is an easier question. What do you stand for? Someone said ones “if you stand for nothing you fall for anything” so what is your big picture? You vision? The cocktail of passion and purpose that makes you stay awake all night? That’s your big why. Once you have this clear you are ready to go…here is a couple of questions you might find useful:

  • What do you do?
  • Who do you do it for? 
  • And WHY this makes you Unique?
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Step #2 Develop a Brand Plan

Plan your strategy, you know “who fails to plan plans to fail” is not only knowing what you are doing and where you want to go, what will take you there but also being super clear at what you are NOT going to do, what will help a lot when building your personal brand and sharing your value.

Big tip: Be consistent with your vision and strategy, when you are planning your brand strategy. Build a follower that connects with your message and trust your identity (that was two tips actually).

Step #3 Be Yourself 

Everyone else is already taken… Self-promotion is about self-differentiation, stand-up, Be Bold, Be YOU, ain’t  no need to reinvent the wheal, unless you really want to. There is the possibility that whatever you’re doing right now, someone is doing the same or very similar, we are The Millennials (the remix era).

Create awareness, show The World who YOU Truly are and what you stand for.

Show the world you are trust worthy; deliver value and skills that will give you the experience to represent your brand and your tribe. And one more thing, Allow change to help you evolve 


Philosophy of People is a compilation of self-improvement articles written by entrepreneurs seeking to bring holistic solutions to everyday problems. Read more articles from our 2nd Year Anniversary issue.


Jen McCaldon

Jen is a creative soul, that with passion and a positive attitude helps entrepreneurs staring their business online, create a brand they love and feel identify with all DIY Style “Made by you for you” with heart and lots of imagination brand-storms. You can find her at Jen McCaldon.

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