Attn: Holistic Women Entrepreneurs
I know how difficult it can be to not only start a business but trying to put together a marketing plan that actually brings in customers and clients as a woman entrepreneur. It's can be a grueling and highly discouraging process trying to put all the pieces together yourself. I also know how time consuming playing on social media can be when you don't have a strategy to back you up. So where do you start? What's the secret to being a SUCCESSFUL woman entrepreneur?
The first problem I see with women entrepreneurs really has nothing to do with their marketing plan... Yep, you heard me correctly... at least NOT for starters. A marketing plan is obviously a KEY component when building a brand, but the real problem I see time and time again from women entrepreneurs is in their offerings.
Most women entrepreneurs are offering a product or program THEY believe is valuable, but if no one's buying, then is it really something YOUR IDEAL CUSTOMERS thinks they need? People can be very tricky. You have to go inside their brain and unlock what they're thinking and that can be tricky to discover alone.
Trust me, I know what you offer is valuable, I'm a woman entrepreneur too. It took me 18 months to unlock the secret to my success. And I stumbled across the solution ON ACCIDENT. I spent a butt-load of money on coaching, information products, and attended seminars all over the west coast looking (desperately) for the answer to my URGENT problem.
I know that you have put your heart and soul into developing a program or product or three that has given you some exposure to your brand. You might even be selling other people's products in your e-store or as an affiliate or networking marketing distributor. And that's fine and dandy 'n all.
But do you secretly wish you were selling YOUR OWN products; things you've designed, created, or developed? Did you turn to the products you are selling now as a "last resort" because you want to be a woman entrepreneur? Are you finding that selling other people's products are probably just as hard to sell as yours are!??
Rest assured. There's a solution and it's all about to unravel for you. Right here. Right NOW!
I'd like to challenge you for a moment and really test your money radar. Think of the product or program that you currently offer that was DESIGNED BY YOU. And then, ask yourself these questions:
Is your product or program something someone is searching for on Google.com right now?
Do you know what your ideal client is typing into Google.com right NOW?
Has your target market purchased a product or program similar to yours in the past 12 months?
If you've answered NO to any of these questions, the first thing you must work on is building a brand with a strong foundation. And yes, that means getting a little techie and very strategic in your approach to marketing. Even if you just want to sell someone else's products or be an affiliate... Although, I'm going to keep encouraging you to DESIGN your own products... More on that later.
My clients come to me with a whole bunch of different problems:
They can't find customers/clients
No one's shopping in their e-store
Their business doesn't match who they are entirely (especially their website)
They don't know their niche or how to find it
Their business no longer represents their greatest talents (they've been contemplating rebranding)
They are ready to get a little rowdy! And fear if they show their creative edge, they will get scrutinized.
They are finally ready to build an EMPIRE not just run a small business!