Behind every great holistic brand is a leader with style and a cause that's greater than its founders. A mission maintains the integrity of a business, while pushing the management team to continue to innovate.
Whether your business identifies with a charity or non-profit, or simply a motivation that creates a movement or revolution, the end game is to make a difference. Once you've nailed your mission, a lot of the business pieces become much clearer, including your marketing message and your right audience.
A fear of most new new start-ups or businesses looking to scale, is feeling lost in a sea of saturation. Standing out (especially online) can feel like a puzzle, which is why 80% of companies dissolve in their first five years. That's a lot of great causes left behind.
To differentiate your business from the red sea of competition, it's imperative to define what makes your cause, products, and approach different.
While you don't have to dye your hair purple or make an illegal U-turn (although both are perfectly fine in our book), breaking the rules is essential when starting or growing a business.
Breaking the rules is freedom. You got into business not only to make a difference, but to do what you want, not what every else says you should.
Here at Holistic Fashionista we believe in the power of niching, redefining pop culture, and stirring up the pot from time to time. Let's show the world how special your brand is by dancing to the beat of your own drum. You just might be pleasantly surprised at how many people will jump on your band wagon.
Our Consulting Concierge offers state-of-the-art consulting services for holistic brands designed to increase visibility, attract new clientele, launch new sales funnels, and create an effective marketing plan.
You don't have to be Steve Jobs to be a marketing genius. Marketing is a learned skill. In fact, the more frequently you embrace your creativity, the more your marketing genius shines through.
The process of good marketing begins and ends with a well-thought through sales funnel. From start to finish your main goal is to warm up a cold lead as quickly as possible without jumping into bed with your prospect before you've had the chance to go on several proper dates.
“Its hard to be a diamond in a rhinestone world.”
― Dolly Parton
Angel Quintana is the founder and CEO of Holistic Fashionista®, a business academy and magazine helping philanthropists build boutique brands so they can help change the world. In The Holistic Fashionista Academy, she helps clients discover their Kismet Clients®, develop a product collection that represents their cause, and build well-thought out sales funnels to change more lives and make more money! In her book, Funnel Foreplay, she teaches change makers how to successfully quickly warm up cold leads and turn them into buyers.
While her tattooed exterior shows her creative tough side and her road to success has been difficult, it is her thoughtful approach to brand building and unique selling approach that has won her thousands of raving fans. Angel and her businesses have been featured on: Apparel News, Examiner.com, Law of Attraction Radio, and spoken on stage at Digital Marketing for Business, At The Helm, and Fashion Institute of Design and Merchandising in Los Angeles, CA.
Every piece of content you send out into the ether is either attracting the right audience or it isn't.
There is an art to building familiarity with your right tribe starts with branding. This includes creating harmony with the front of the house and the back of the house. There is a science to attracting the right audience starts with an effective advertising campaign. Prepare your business for take-off with our cutting-edge advertising strategies that make paying $2-$20 per click look like a real rip off!!
Changing the world might appear to be a grandiose statement, but I assure you with a tribe of satisfied customers under your wing, it actually isn't farfetched dream at all.
Maintaining a database of customers happy is always a priority and we believe that begins with impeccable customer care. You've gone to great lengths to provide exceptional holistic products to your audience, now it's time to expand your team and let word-of-mouth marketing share your message long and far.
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