A Successful Business Starts with a Conscious Mind

{a Successful Business Starts with a Conscious Mind}
Issue #27: Letter from the Editor

CEO/Founder: Angel Quintana
Photo Credit: Nancy Schoenmakers

Photography by: Nancy Schoenmakers

Photography by: Nancy Schoenmakers

You can lie to yourself and you can lie to others, but the one thing you can never truly lie to is your conscious mind— that is unless you’re a sociopath, but let’s leave those people out of it. There are only two ways to run a business, ethically or non-ethically— either way, eventually things catch up with you for better or for worse.

This month here at Holistic Fashionista we are celebrating originality. And let’s face it, who knew that originality would come with its consequences. As Coco Chanel said, “If you want to be original, prepare to be copied.” Being copied is never a good feeling even if “copycatting is the sincerest form of flattery,” I assure you, it most certainly is not.

The more well-known your brand becomes, the more someone wants to jump in on that gravy train and take a piece of the pie for themselves. 

But then there is that little lingering after thought: it’s call the conscious mind. Whether we choose to listen to the little voice on our shoulder that says, “I wouldn’t do that if I were you” or you get tangled up in the fear-based subconscious mind who persuades you to believe, “No one will ever find out” it’s a double edge sword— do the right thing or try to push it down so far so you never have to deal with it.  

Photography by: Nancy Schoenmakers

Photography by: Nancy Schoenmakers

One way or another, the result will be the same. You will have to deal with it at some point, so why not just deal with it now? Why add unforeseen costs, annoying stress, and extra baggage to a business decision that could have been resolved in minutes had you just acted with integrity.

As I write this, I cannot answer that question— for I speak for myself and my clients when I say, we don’t run our businesses this way. Running a business with integrity means you settle your debts, you swallow your pride and you do what’s right… Because if you don’t it will catch up with you sooner or later; or worse, it will eat away at your soul and your sanity bit by bit. And there is nothing more distracting that running a business with an unclean soul.

With an unclean soul, originality cannot be birthed, for originality breeds on introspection and is the mother load of creativity. Without creativity, a business cannot sustain without problem-solving and if copycatting is your forte, eventually your business will drown in Universal debt and that’s a payment plan you don’t control its maturity.

Perhaps the subconscious mind can fool you from time to time to believing there is a shortcut to success, but I assure you, the only shortcut to success starts with your original idea, putting in the time and effort needed to bring that vision to fruition, and building a brand based on a fundamental Universal Law: integrity.


Angel Quintana builds holistic brands. She is the CEO and Founder of Holistic Fashionista, a marketing and consulting agency for holistic leaders looking to start and grow designer businesses. Acclaimed for her renowned Signature System©mentoring programs, Angel helps over-achievers launch strategic sales funnels to sell high-end, holistic products. Her non-traditional consulting style focuses on asking hard questions and listening attentively to clients in order to: write compelling sales copy, creative problem solve, launch killer marketing plans, and attract their Kismet Clients™.

While her tattooed exterior shows her creative tough side, it is her thoughtful approach to brand building that has won her thousands of raving fans. She is also the author of Funnel Foreplay, the little black playbook of sales strategies for a new generation of internet marketers who celebrate the art of business-to-consumer relationships without jumping into bed with cold leads. To learn more about Angel, visit www.AngelQuintana.com.

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