How to Find a Niche when Starting a Holistic Brand

How to Find a Niche When Starting a Holistic Brand

How to Find a Niche When Starting a Holistic Brand


Article: Angel Quintana
Photo: Dasha & Mari

One of the biggest hurdles when starting a holistic brand is to unlock the mystery behind finding a niche. However, one of the biggest misconceptions is that you have to FIND a niche when in actuality you need to create one.

Creating a niche means you'll need to have your signature system in place so you are crystal clear as to the problem you solve, who you solve it for, your marketing plan, and so forth.

Having a holistic brand means you desire to be recognizable in the market place. This include a strong brand identity, voice, signature product and programs, and the secret sauce: to add a luxury appeal to your brand. It's easy to get lost in the mix with all the artificial products on the market that merely supply a quick fix or worse... aggravate the problem even more.

As a holistic brand you must take considerable measures to reinvent the wheel, create a strong personal brand, and speak to your audience as if you are speaking directly to them. Here are a few suggestions when trying to find a niche:

Suggestion #1:
Niche Your Product Down

As Veruca Salt said candidly in Willy Wonka and The Chocolate Factory, "I want it now!" If you're looking for a niche, the fastest and easiest way to find what you're looking for right now is to create one. This means you'll need to break down what makes your product or service different and then decide what type of person needs it.

Being clear on what you sell is the most important part of your business, for if you sell something that no one wants or the market is monopolized with big businesses who can wipe you out of the market with a hefty marketing budget your efforts will be all for nothing. However, when you stop looking for the golden ticket and instead create a niche, your odds become much better.

Create a niche that serves a niche market. For example, you might sell a fitness program that is the bees knees, but let's be honest, there are a zillion of those! So instead, what about gearing the fitness program to brides-to-be who want to have the best looking triceps for that strapless wedding gown! While the program will still provide an overall fitness program, the niche is pairing down the product to solve a specific need.

Suggestion #2:
Identify Your Niche Market

Creating a niche and identifying your niche market are two separate component. A niche has to do with your products and your niche market is the ideal customers who would be interested in purchasing your product. If after you've discovered what makes your product different and you're still left scratching your head as to who your niche market is try taking a deeper look into who YOU are.

It's a good chance that the reason you got into this holistic business was to help yourself initially. Most holistic businesses got into helping others with a problem they finally figured out how to solve for themselves. In this case, your ideal customer is actually YOU a couple years ago, or what I refer to as your Kismet Client™. Your niche market is merely a circle of kismet clients who are probably hanging out together trying get their problem solved. Identify the characteristics of this person and you're sure to uncover who you niche market is.

If you are able to do these two things, you will be well on your way to finding success in your holistic business.

Bonus Tip:
Use the Luxury Business Model

Using a luxury business model to enhance your holistic brand will set you apart from the majority of the competition because most businesses are trying to sell to the masses. When you niche your product and market down, what you are actually doing is embracing the Luxury Business Model! When you do this, you can charge more for you products and programs-- when you do this you position your holistic brand as superior.

A luxury business model is all about customer service, providing premium products, and never compromising quality ever. If you use this bonus tip when creating your niche products, you're be ready to break six figures and beyond in no time.

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