HOW TO POSITION YOUR BUSINESS TO EARN $10K A MONTH
Article by Shana Yao
Philosophy of People
Magazine: Issue #21
Earning $10k a month is a goal of many new entrepreneurs. While it seems unreachable for some, it easily becomes the standard for others.
What sets a $10k a month brand apart from one that only makes an entrepreneur $3k a month?
Positioning, as defined by Jack Trout and Al Ries–authors of the book “Positioning” define it as “the act of designing your company’s offer and image to occupy a distinctive place in the industry.
Positioning is the value and experience you deliver to your customer. If you position yourself as
high end, you know your product or service is at the top level of quality for the category it is in.
Here are 3 ways to create effective positioning.
1| TELL A COMPELLING STORY
Understanding who you are - your talents, strengths, and life experience -and how it plays into
your brand, is the foundation of your story.
Who you are is the deeper story behind the message - your WHY of why you are started your business in the first place.
2| DEMONSTRATE YOUR BRILLIANCE IN A SPECIFIC AND DELIBERATE WAY
WHAT do you do? What is the value, the transformation, the experience you give to your
clients? Whatever it is you do, show others your expertise.
The most effective and successful businesses show their brilliance by GIVING it away for free.
Brilliant brands are so confident in the value they deliver they GIVE it away.
3| OWN YOUR VALUE
Be known for who you are. Many new entrepreneurs think they have to create a persona that
isn’t them, just to “fit in”. PEOPLE BUY YOU. The decision to work with you over a competitor is
based on who you are and the emotional experience you deliver.
Positioning your brand for success needs to be proactively addressed. Without it, your brand will not stand out in its category and not make the money you deserve.
To find out more about building a successful business, I invite you to schedule a chat with me.
Spread Your Genius Like Wildfire is a compilation of self-improvement articles written by entrepreneurs seeking to bring holistic solutions to everyday problems. Read more articles from this feature.
Shana Yao is an award-winning Business Strategist and CEO of Your Marketing Mastermind. She attracts high-achieving, purpose-driven entrepreneurs achieve success on their terms with the Mastermind Masterclass – the most powerful and life-changing way to creating a business of your dreams based on your talents, strengths, and life experience. Schedule a chat with her!