While everyone has been obsessing over knowing their ideal client inside and out, I’ve noticed that in a great deal of my interactions with other “global" entrepreneurs, many of us don’t know ourselves inside and out. When we can’t see ourselves clearly, or have a 360 degree view of our identity, this often leads to cringe-worthy moments when a well-intended comment actually has a negative impact on someone and can unnecessarily put the brakes on an exciting business deal or relationship.
“Cultural Competence” is the ability to work effectively across differences with curiosity, humility, respect, empathy, and without judgment. Unless you’re planning to only work with people who are exactly like you, whether it's joint venture partners, team members, or even clients, without this 360 degree view of your identity, your ability as an entrepreneur to lead others and transform the world with your unique message is on shaky ground at best.
"Cultural Humility" is an orientation that first and foremost, recognizes the inherent power balances that exist in our everyday lives and requires a commitment to ongoing self-reflection in order understand the experience of others. Your ability to navigate an increasingly uncertain, complex, and yet collaborative world is key to your success or failure in the global marketplace of the 21st century. Your ideal client might be just like you, or so you may think! Some dimensions of identity are invisible. So, how does one become culturally competent or humble? And what is identity exactly?
"Start conversations. Be visible. Be vulnerable..."
Identity is how you see yourself, how others see you (in the world of social psychology this is referred to as your “social identity), and your reaction to that outside perception.... read more