“understand how to utilize and embrace them, these are tools that can bring you to a higher level of your business....”
The multi-passionate, multi-talented entrepreneurs often have a creative streak in them that makes stuffing themselves into the “usual” marketing box not only frustrating but also the cause of patchy results. They face a unique set of challenges, which leads to 3 common mistakes they tend to make in marketing their businesses:
Mistake 1 :: Lack Cohesive Message For those creative spirits, they are bursting with new ideas all the time. They are always
learning and improving themselves, adding new skills and tools to their arsenal. All of these are great – when new ideas, skills, tools and experiences come together, alchemy and magic happens. However, if they don’t have a way to communicate all these with a cohesive message, they often appear like a Jack-of-all-trades. When they lack focus about their expertise and niche, they have a tendency to go on and on and on when talking about what they do for their clients… until their readers / audience / potential clients just glaze over.
Fix it:: Find the golden thread that ties all your conviction, superpowers, passions, talents, experience and skills so you can weave them into ONE cohesive message that is unique to YOU. Side effect – you will stand out and make competition a non-issue.
Mistake 2 :: Failure To Connect Many clients I work with do really well when they are making connections in person. However, when it comes to... read more