Between the two of you, is one more of the creative mind and one the business mind?
Lizzy: Spelly definitely heads up the design, and has boundless creativity in that realm, but I have a kind of business/creative fusion, I don’t have any kind of head for figures, but I just understand how to communicate a brand. We’ve both said many times, on our own, neither of us had a business, but together we thrived, so it must be some kind of sisterly business/creativity exchange.
“6 hands are better than four, eight hands are better than six… Don't be afraid to grow your team...”
What inspired you to choose bohemian style for your brand?
The term ‘bohemian’ is how we communicate the brand, but really Spell is just our style. We never chose it as a style. It was definitely not a business decision or calculated. We literally just started creating things we wanted in our own wardrobes.
Who or what inspires your looks the most?
Spelly: We obviously have a bit of an obsession with the 'folk singer' or the 'gypsy woman of the 70’s – but we’re also in love with all sorts of vintage eras. We once found a stall at LA’s Rose Bowl Markets, that stocked all this lace from the late 1800s and we spent a fortune because we just had to have all of it!
What is the biggest hardship you’ve overcome or lesson you’ve learned since you’ve started your own business?
Lizzy: One of the recent things I’ve learnt was that while ‘gut feel’ is invaluable in business (I’m lucky to possess a really strong intuition and ‘gut feel’ has always been my compass), data and statistics are equally important. I only recently learnt about SEO and Google Analytics for instance, so it’s all a wonderful new world of spreadsheets and pie charts… But on a personal level, probably the biggest lesson (something I’m still trying to master!) is a work/life balance, especially both being full-time working mums. Dealing with the 'Mum guilts' is.... read more