You are a fashion blogger and journalist living in Copenhagen, tell us how you got started in the industry? That is a long story. Everything started around 7-8 years ago when I was a journalism student in Brazil. It was the year 2008 and blogs were not popular like today while fashion was not an important topic in my home city, Fortaleza. In my class I was the only one with a dream to have a career in fashion. My teacher knew this and encouraged me to start a blog, so I could begin practicing how to write interesting text about fashion and trends. I followed her advice and just began to write about things that I like, e.g. vintage styles from previous decades, artists, musicians and designers that changed the fashion industry. In the beginning I think it was just my parents and closest friends that knew about the blog.
After a while, people started commenting on my site and sending me emails about my posts – the positive feedback made me even more excited about working on the blog. Suddenly, I won an award for the best fashion blog and I was asked
to give interviews for TV, magazines and newspapers. It was getting serious and I knew it was time to change some things, for example the layout and the type of posts I made.
"In the beginning I think it was just my parents and closest friends that knew about the blog...."
In the beginning, funnily enough, I did not post my own outfits, I was too shy, seriously! But when people started asking for pictures of my outfits, I gave in and posted some of my looks, which was very nice. Not only my followers liked the posts, also brands started contacting and asked if I was interested in wearing their clothes, everything was so new and so exciting for me. It’s fun to look back on now! A few years later, I travelled to New York, where I met my lovely Danish husband and, after some time with a long distance relationship, I moved to Denmark. So here I am and all I can say is that I love this country!