The tables are turned, and you know me, I couldn’t help but read between the lines. Yesterday, I posted this on my personal Facebook page— and let’s just say it went viral. This time, I am the one in pain and have been searching for someone to help me with a long time problem; one so deep I haven’t found anyone I felt could truly help me. That problem is exercise.
As I read through the hundreds of comments in the thread, I realized there wasn’t a ton of ‘good marketing’ go on. There were a couple referrals and a few friends giving excellent advice, but as I read through each and every suggestion, I only found a couple that triggered me.
By triggering, I mean, I actually felt something— within.
And of course, I couldn’t help but read the words through a ‘business mentors’ lens. I might not know how to convince myself to exercise, but I sure as heck know how to get a client. In fact, being on the flip side for once, out of hundreds of responses I only reached out to 2 people!
Here’s the secret: people are H-U-M-A-N.
The way to get a client is to understand and FEEL someone’s pain— in a REAL way. Telling someone to go to your website, fill out a form, or that you’ll give them a complimentary 20 minute ‘discovery call’ just ain’t going to cut it.
Before you even suggest visiting your website or promoting your services, take the time to get to know what’s going on. Yes, even if it’s just on FB.
As I always teach in my Signature System® program, there is a Gateway Problem and there is a Root Problem. While you might get someone in the door with a gateway problem... read more