And so you post on Instagram (“IG” as it’s known). You’ve been told that it’s the way to get the word out to the masses more personally and visually. It’s the modern day business card and press release all rolled into one. AND it can make what you have to offer visible to 700 million active users on IG every month. But you post a picture of the new tapas at your restaurant or your special handmade Valentines Day teddy bears… and then…
How exactly does this develop into an IG following, one that generates customers, clients, consulting partners, contacts and, more importantly, SALES?
Hashtags ( # ) These little guys are the key to driving traffic; using them, you call out to the masses, “Psst. Come here. Look and see.” Using them productively and efficiently is the trick.
You’ve posted a pic of, say, the feather headbands you sell on Etsy. Time to hashtag it and hashtag you must if you want more than friends and family to interact with your posts and follow you. Some of the basic might be… #headbands #feathers #bohofashion #festivalfashion #OOAKaccessories
The thought behind the hashtagging is that there are many on IG who are interested in, follow and/or search #headbands, #feathers, #bohofashion, #festivalfashion, #OOAKaccessories. They just need to be directed to your IG feed (and, in turn, follow you, perhaps send a direct message to place an order or go right to your site as posted in.... read more