WHAT TALITHA GETTY HAS TO DO WITH PERSONAL BRANDING
I have been going through a lot of twists, turns, and changes within myself and in my brand, and it hasn't all been cherries and snowflakes. I've said it before and I'll say it again, having your own business and developing your personal brand is the best self-development work of your life. It challenges you. It changes you.
The hardest part about creative expression is allowing yourself to use it! This might sound odd because creative expression is fun and ignites your motivation on fire. Creative expression forces you to look yourself dead in the eye and believe it's okay if you share that part of you in your brand and be vulnerable.
I think of business as an art, and regularly refer to my work with Signature System: the Art of Business. That is because I don't do business the old-fashioned way. I'm not an old Hollywood socialite and I'm not a man.
The kind of change I seek to change in the world is to shake up the norm, disrupt the old (and tired) rules of running a business, which usually states "be professional" "be positive" and "don't burn any bridges."
And while I am not going to totally disagree that those qualities shouldn't be present, when it comes to modern day personal branding, you need only to be yourself. The good. The bad. and The ugly.
When I think about women in history like Talitha Getty, a 1960's Dutch actress and socialite who died of a heroin overdose; she was a style icon and will go down in history. She dressed in boho clothing (see the Bahar Collection) and was married to John Paul Getty. But here's the deal, no one is perfect and we don't judge her for doing drugs! We appreciate her for the beauty she brought into the world of fashion. We all have our problems and it's okay to be who you are. The ones who love you will love you that much more if you get comfortable in your own skin, and the ones that judge will sway with the times and blow away like the wind.
And that's where I am today. Holistic Fashionista is taking a new turn into the modern age of personal branding on FIRE. My mission is bigger than me and I plan to represent the kind of change I wish to see in the world: living without chains and believing that my creative expression will be heard by those who want to hear it-- the rest can unsubscribe or move onto the next website.
Holistic Fashionista isn't a regular 'holistic company.' We care about people and are here to change the world for the better, but that doesn't mean we won't enjoy our life, occasionally down a shot of tequila, or give someone the middle finger in traffic. It also doesn't mean we are always 'happy-go-lucky' yogi's 24-7. But we are aware that these behaviors don't define WHO we are. They are just part of our story.
Holistic Fashionista is a brand I built to describe the type of person I am and the kind of person I like to work with. A Holistic Fashionista is a game changer, a mover and shaker, an over-achiever, a style snob, and a lover of green juice. She loves her friends and the impact she can make on society because she is a natural born leader. It might have taken her years to get comfortable speaking her truth and believing in her art, but everyday she takes a stand, even if it's just a small one, to allowing the world to see who she is and let the haters hate. In hate there is always a little bit of love and in love there is an opportunity for change.
That's how I am feeling today. More stuff later.