This month we chat with Sara Louise, the founder of Waiste Vintage. A magikcal vintage heaven, full of hidden treasures carefully curated for bohemian dreamers.
We love the magickal bohemian vibe of Waiste Vintage. Can you tell us what inspired the label and where you draw inspiration from?
I’m obsessed with the 60s and 70s and especially the bohemian style of that time, which is where I draw the inspiration from when hunting down vintage pieces, I especially love anything Indian gauze and embroidered!
We love your retro 60s-70s style - Who was your first style icon?
Thank you! I would say my first style icon was probably Anita Pallenberg, she had such effortless style.
What are some of your favorite clothing brands that you get to promote through your insta/blog?
My favorite brands at the moment are Ilk + Ernie and OOTO Clothing, both ethical clothing companies run by amazing women with a cool retro vibe that suit my style completely.
You happen to work with one of our favorite online clothing stores, ASOS. Can you tell us what it’s like to be an ASOS insider?
It’s great! You get the freedom to be able to style their pieces in the way that suits you, and I get to mix it with my vintage pieces and my ASOS marketplace vintage finds too, I love creating new content my own way for them.
What’s your daily routine when hunting for bohemian gems?
Always check vintage items thoroughly, try things on to get a good idea of the fit of an item, this is especially important for the website, and get creative and think outside the box. I always try things on and they’re a little ‘un-wearable’ I think of how they could be customized to bring them up date, it could be taking the sleeves off or cutting a maxi into a midi.
What has been the greatest tool or asset in your business?
Being able to work with my boyfriend and to run a vintage shop with him-he’s just as obsessed with vintage as me so it’s a perfect match, it’s amazing being able to do what I love with my best friend.
What’s one piece of advice you wish you would’ve known when you first started your business?
How to switch off and relax! When my business started it was all online and social media based, and I felt I couldn’t ever ‘turn off’. I’m still working on it!
Your Instagram feed is so well branded, how do you keep each image so cohesive while still showcasing so many different destinations?
Aw thank you for thinking that! I have no idea, I try not to look at it too much as I would obsess and think it looks a a mess I’m my own worst enemy and super critical of myself, so I kind of take photos then leave them for a few days and come back with fresh eyes. I try not to post too much either, especially as I have three accounts it’s hard to balance them sometimes!
What’s next for Waiste Vintage?
The sky is the limit! I want to start a studio space and bring together other women owned businesses, and I also want to start my own collection based on my favorite pieces.