How To Use Storytelling To Connect With Your Ideal Clients


Connect with Your Ideal Client

Connect with Your Ideal Client

Article by Christian Marie Herron
Philosophy of People
Magazine: Issue #18

As a business owner, you need to be able to connect with your ideal clients, the ones who are more than happy to pay your fees and who are looking (right now!) for someone exactly like you to help them.

The fact is, people want to see the real you. They want to be able connect with you on some level and storytelling is the #1 way to create a powerful and lasting emotional connection with your audience. 

When people read or hear your story, they remember who you are and more importantly want to know more of you. This is why telling your story is so important!

Your story can actually be a powerful business tool if used strategically.

What you share in your story can bring to life how exactly you see the people who need you most. You understand their pain frustration and disappointment and how you say this will resonate deeply with your ideal clients.

Your story creates and emotional connection that can take your clients from where they are now to where they want to be.

Think strategically; use words that come from your heart and not your agenda. 

A good story should answer the following: 

  • Who you are
  • What and Why you do what you do
  • Your Value
  • Results you deliver


Who are you? What do you stand for?
What do you believe in? 

What and Why 

What do you do? 

What is the big "why" behind what you do? What’s in your heart? What lights you up about your work? 

These questions are really about whom you want to be serving.



Think about the value you offer (credentials mixed with your natural strengths).

Now think of what is special or unique about they way you do things? Take some time to really think about this. The truth is, no one can do what you do, the way you do it.


What can people expect from working with you? What problems will you help solve and how will they feel as a result? How do you know this to be true?

Once you’ve completed the 4 steps, I want you to write down any themes or metaphors that emerged for you. This is the “golden thread” or “threads” that will help you knit together your story!

Philosophy of People is a compilation of self-improvement articles written by entrepreneurs seeking to bring holistic solutions to everyday problems. Read more articles from our 2nd Year Anniversary issue.


Christian Marie Herron is a Strategic Storyteller + Brand Strategist. She is the founder and owner of Herron Media, a boutique, bespoke storytelling and branding company serving entrepreneurs and small businesses in a variety of industries. Her joy is helping business owners weave together the symphony of their personal experiences, talent and desires into a powerful Brand Story that helps them attract more clients and make more money. You can find her at Christian Marie Herron.

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