3 SECRETS TO GETTING YOUR BUSINESS FEATURED ON TV
Article by Peace Mitchell
Philosophy of People
Magazine: Issue #18
For any small business wanting to get noticed the power of TV, radio and print is invaluable in getting your name out to thousands of people in a short amount of time. But for many this exposure is elusive and they’re left wondering why their competitors get all the luck! If that’s you, we’re here to change all of that and help you get your name in lights with these three little secrets:
1. Editorial calendar
Just like fashion, the media has seasons, magazines have the longest lead time usually and some are planned months in advance. Knowing this information can help you plan your PR strategy. TV, radio and newspapers have their own editorial calendars too. Keeping this in mind will help you improve your chances of being featured.
2. Do your homework
Writing press releases, sending emails, posting out products, all takes valuable time and money and you are wasting both if you haven’t bothered to do your homework BEFORE you begin. Just emailing everyone on a media list is a waste of time, you’ll end up in the spam folder. You’re far better off being strategic and targeted. Think about which type of publications you want to be featured in and then learn more about them. What sort of stories do they talk about and most importantly who is talking about products or services like yours?
3. Build a relationship
It’s not what you know but who you know. If you’ve heard this phrase before it’s because in some cases it’s true. This can be frustrating for those just starting out but the good news is that there are ways to get on the good side of journalists and reporters. Always using their first name is a great place to start. If you are fortunate enough to be picked up by the media always follow up with a thank you email, so you can build that relationship further.
Philosophy of People is a compilation of self-improvement articles written by entrepreneurs seeking to bring holistic solutions to everyday problems. Read more articles from our 2nd Year Anniversary issue.
Peace Mitchell is the co-owner of the AusMumpreneur network and is passionate about helping women to create a more balanced life. If you loved these tips you’ll be excited to know that the new round of Johanna Baker-Dowdell's Make Me A Star PR program starts soon! This program is a great way for you to get your PR strategy all organised so you can hit the ground running for 2015! Program starts on 17 November. Read more about the course here: AusMumpreneur.