3 WAYS TO GROW YOUR BUSINESS WITH PINTEREST
Article by Elizabeth Kelsey Bradley
Philosophy of People
Magazine: Issue #18
Marketing itself seems to be one of the key issues all businesses face, regardless of which niche they are in. Getting traffic to your website is integral, and so is using social media in a way that tells your Ideal Customer or Client what your brand stand for and how they can get in touch with you.
Pinterest allows you to expand your reach in a relatively short period of time. It also gives you a chance to show your business’s personality and values, as well as increase traffic. Here are my tips for businesses looking to make the most out of Pinterest.
Rather than making your boards all about the topics your business covers and specializes in, use your Pinterest account to show your personality and interests, as well as to pin your latest blog posts. You can still make your actual account a business one so you get access to Pinterest’s analytics, but consider making your profile photo one of you and not your logo, and maybe consider even using your name instead of your business’s, or better yet, use both! ie Lysa Jones- Global Yoga Studio or John Reilly, Freelance Writer.
One of the most common issues I see on Pinterest is that users don’t fill in the description boxes of their boards, nor even write a description on pins! Using keywords allows Pinterest to see what content you’ve pinned and to show it to people searching for those keywords. Just like google friends. Optimize your boards and pins by using accurate keywords, especially for those that relate to your business.
Join Group Boards
Just starting out and have few followers? Fear not. If you’ve done the above two steps ( and continue doing them) your followers will grow. But here’s an important shortcut: join group boards related to your industry and interests. Choose those that have engagement, and ask to be a contributor. Sometimes you may need to leave a comment on the Pinboard owner’s pin, or even send them an email letting them know you want to share quality content on their board. If you get invited and it makes sense to pin your own content to it ( as opposed to merely repinning, which is what most users do) pin your blog posts and anything else that is relevant to the group’s interests.
By scheduling in time everyday to use Pinterest strategically, you’ll be impressed with the results.
Philosophy of People is a compilation of self-improvement articles written by entrepreneurs seeking to bring holistic solutions to everyday problems. Read more articles from our 2nd Year Anniversary issue.
Elizabeth Kelsey Bradley is a writer, photojournalist, and social media strategist based in Thailand. To find out more about Elizabeth Kelsey Bradley visit EK Bradley.