FEATURED INTERVIEW: DIANNA ESTEVES VIEIRA
Eco Makeup Artist & Hair Stylist
Why were you drawn to eco-friendly makeup?
Several years ago, I was battling some heath issues, and decided to completely change my lifestyle. I switched to a Macrobiotic diet and upon my research, I stumbled across many articles stating disturbing claims regarding toxic chemicals used in various personal items and cosmetics as well. I immediately tossed out my various high end makeup products in my kit, and never looked back :)
How did you get started in the industry?
I actually started out as an Esthetician, trained in Toronto at the prestigious Edith Serei School of Advanced Esthetics. I had a passion for skin care, however with the minimal makeup training received in the course, I realized I had a bigger passion for everything pertaining to makeup application. . I honed my skills over the years, becoming virtually self taught.
Can you tell us about your business? Are you freelance or how does it work?
Yes I do freelance. Everything from working at several events, shoots with different photographers, fashion films, indie film projects etc. and I have an awesome relationship with Photogenics Media, I mainly work with their models. Along with freelancing I am the resident makeup artist at Nitespa. My business is comprised of using non-toxic and cruelty free products. I educate women and pre-teens on the utter importance of using clean ingredients on the skin. I m a huge advocate for animal and human justice and welfare. I volunteer for a couple of different organizations, and began my own mission called Project SoulFarm. I teamed up with celebrity photographer Dan Santoni to educate many on the ills of factory farming. We choose celebrities who refrain from eating meat and who have a big heart for the plight of these amazing creatures without a voice.
What piece of advice would you give an entrepreneur who is looking to start in the beauty industry?
I'm still figuring it all out myself! Be informed, be genuine and kind! Much needed when dealing with others in the fashion and entertainment industries :)
What is the most important thing to you about green products?
That they are ethical. Nothing matters more to me. My company motto is "If we could choose non-toxic & cruelty free beauty without hurting others...why wouldn't we"? There is no other option, nothing else makes sense to me.
What are your go-to makeup or beauty products?
Vapor Organics Stratus Soft Focus Instant Skin Perfector, Satin Matte Foundation by Alima Pure, Realist Invisible Setting Powder by W3ll People, , A Fine Romance Multi-use Stick by Ilia Beauty, Purely Simple Face Cream by Osmia Organics, coconut oil, Clairisonic Mia Cleansing Tool..
What is your #1 beauty tip?
Just one? Lots of alkaline water!
Learn more about Dianna at www.DiannaEstevesVieira.com