HFTV: How to Create Habit-Forming Products

How to Create Habit-Forming Products
(that gets your audience addicted!)

In a saturated market, the one thing that will separate you from your competition is being strategic to get your audience addicted to your product. In this episode on HFTV, you'll learn simple tricks to get your audience to stay longer on your website, share your product with their friends, and tried-and-tested ways all the big brands are using to get you using their product all day long! 

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

The Empress Festival

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