Your product should be something that is in between something you love to make and something that everyone wants. If you’re creating something no one will buy but you, well then you see what’s going to happen… So you need to do your research. Maybe you need to narrow down your market and target a certain group. Where is this group of lovely people hanging out? What do they want?
Read MoreHow to Recognize Your Shadow Self in Your Business
Women are bombarded with so many messages every day about who to be, how to look and what their lives should look like. In the face of this culture, unbeknownst to most of us, the parts of us that we don't like, that don't match up, that feel unlovable, that aren't "ideal" or "put together" go into hiding, in the shadows.
Read MoreHow to Master the Art of Productivity
Today is Monday and I’m tightening this ship! I’m setting intentions for the day, week, month, and quarter. Being intentional about everything in my life, this includes: my relationships, my self care practice, my clothing and style, my home, my business to do list— and you know how I’m setting these intentions?
Read MoreHow to Build Your Brand on Instagram
Looking around it would seem that promoting a business or service on the interwebbies isn’t so tricky. Point. Shoot. Post a pic to IG or FB. Easy. Is it effective? Definitely for the quick news cycle and certainly to those within the small biz entrepreneur’s reach, i.e. followers and friends of followers. But there’s more to it.
Read MoreHow to Use Hashtags to Market Your Business on Instagram
And so you post on Instagram (“IG” as it’s known). You’ve been told that it’s the way to get the word out to the masses more personally and visually. It’s the modern day business card and press release all rolled into one. AND it can make what you have to offer visible to 700 million active users on IG every month. But you post a picture of the new tapas at your restaurant or your special handmade Valentines Day teddy bears … and then…
Read MoreThe Cold Harsh Truth about Running a Business
In case you don't know much about my story, I’ve had plenty of awesome business ideas that never panned out and I’ve also had a failed business. And trust me, if you’ve been bitten by the sorrow that transpires from a failed business… it’s difficult to bounce back. And if you’re like me, you try to figure out what went wrong.
Read MoreAre you "Rebranding" or do you just have Commitment Issues
As long as I have been in the coaching industry, I’ve been seeing the word 'rebranding' thrown around countless times, and when I see it, I think to myself… Are they really rebranding? Or is this just a fancy way of saying “I can’t commit.”
Read MoreInstagram Marketing for Beginners
So many are on Instagram, “IG” as it’s commonly known. Their reasons for being on it are about the same as any other form of social media, really - to share and connect. By posting a pic on IG you are keeping in touch with friends, family, colleagues, but if you’re a business, you could doing a little more with it.
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