3 Video Marketing Strategies to Grow Your Business Fast

Video Marketing Strategies

3 VIDEO MARKETING STRATEGIES TO GROW YOUR BUSINESS FAST

Article by Bianca Filoteo  
Photo Credit: Spell Designs
Magazine: Issue #10

Spring is a great season to include online videos to your marketing plan. It not only gives your audience a fresh look into your brand, but it also serves as a great tool to spread your message and your expertise since online video is very easy to share (especially via social media).

Here are three ways you can start using videos to boost your visibility: 

1. Film a short video introducing your brand.

This is an excellent way to show your personality, explain your big mission and big vision for your business, tell your story and speak your truth. This type of video provides the best opportunity to truly make a connection with your audience.

You can place this video on any page of your website but the best place to feature this video would be your About page or Home page as these pages statistically receive the most views.

2. Produce a short "trailer" for your product or program.

Think of this as a mini sizzle reel for an e-course, a signature product or a coaching program that will entice your audience to take action.

And don't be afraid to let your creativity soar with this video! Add music to serve as your soundtrack to evoke more emotions and feel free to feature a combination of video and photos in your trailer.

3. Create a video series.

To capture and keep your audience's attention, you want to try to keep your videos short (no longer than 5 minutes). But what happens when you have so much to share about a certain topic? Create some leverage by dividing the content into 3-4 shorter videos.

This is a great way to have your audience coming back for more and it will also strengthen your credibility as an expert in your niche. A simple way to start a video series is to think of one frequently asked question in your area of expertise where you can extensively provide an answer to - take your top 3-5 points and create a video for each one, and voila! You have your video series.

How to Reduce Cravings and Revamp Your Adrenals

HOW TO REDUCE CRAVINGS
& REVAMP YOUR ADRENALS

How to Reduce Cravings

Article by Courtney Hermann  
Photo Credit: Halley Elefante
Magazine: Issue #10

When we hear the saying, spring-cleaning, what comes to mind? I think of cleaning out my closet, getting organized, having a garage sale, etc.…Basically just starting fresh. But how about relating that philosophy of a fresh start to your body, mind, and spirit? As a holistic nutrition coach, I know how important it is to detox and allow your body to rid itself of harmful toxins and impurities. And friends, when I say detox I do not mean you should do a master cleanse or juice fast, I’m talking cutting sugar, gluten, alcohol, processed foods, sugar, dairy, excess caffeine, and did I say sugar? 

By doing so you allow your body to recover, reduce it’s cravings, revamp the adrenals, and give it the LOVE it needs from real nutrient dense foods. Once certain foods are introduced back into your system you will notice how they make you feel and if you have any sensitivities to them. This is called an Elimination diet.

I usually recommend doing this for 7 days and keeping a journal to write down how you feel physically, emotionally, and mentally during and after the 7-day process.

You can infuse a CLEAN plant based meal replacement protein shake (I recommend Vega One), and/or an herbal detox kit (helps to heal from a deeper cellular level) that you can find at Whole Foods or online.

Now for that mind a spirit part I mentioned, that could quite possibly be the most important aspect of your Spring Cleaning. Now more than ever, I have realized the importance of a clear, positive mindset when setting out to do anything. When cleansing, it is key to focus on mindset and giving your self a break from all of life’s stresses and practicing self-care. I know what you’re thinking, easier said than done right? But the results are in the actions.

I suggest the following:

•    Dry Brushing- Brushes off dead skin allowing pours to open for toxin release

•    Hot towel scrub- Take a hot towel, top to bottom, in circular motion to activate the lymphatic system and loosen fat cells.

•    Bath time with essential oils, candles and a good book (an uplifting book, no horror/crime)

•    Incense

•    Calming Teas

•    Restorative or therapeutic yoga/meditation

•    Support-do it with a friend or group

•    Plan ahead

5 Simple Ways to Getting Back on Track

women entrepreneurs

5 SIMPLE WAYS TO GETTING BACK ON TRACK

Article by Marlo Wright  
Photo Credit: Nancy Schoenmakers

Often in business, and as the owner of the business, there are times -- those dark times we’d rather never speak about. Times that creep upon us during the quiet of the afternoon when no one else is around. Some thing wisps its way towards us and starts up meaningless and fearful conversations.

“Is this really working?” it asks, then all of a sudden fear has consumed everything about us, from the top of our heads to the bottom of our feet. It’s fight time! It’s time to pull out the big guns and swiftly kick ourselves in the pants --snap out of it. 

Of course it is working! There are employees, customers, and fans! So then why does that feeling come? Why does it seem real? Often times, our emotions are under attack, and our responsibility becomes self-preservation. Most of the time it’s a chance to learn something new.

Perhaps the feeling is coming because though you’ve had success at one level, a new level is in transition. The ground beneath doesn’t seem as sure as it once did. It is something that was desired [growth], but once the tectonic plates beneath start shifting, the jolts and sways of uncertainty can become overwhelming. 

Here are five helpful resources towards getting you back in a more stabilized state of mind and back on track:

1.    Recognize what’s going on around you.

Don’t take anything on as personal during this time. The worst thing is to take on something that doesn’t belong to you and waste precious time and energy. 

2.    Be careful what you ingest.

Garbage in, Garbage out is imperative at this time. Your mouth can be your greatest enemy if it comes into agreement with what fear is trying to convince you of. 

3.    Talk to the right people.

Sharing your business, personal or business, can be detrimental if shared with the wrong people. The last thing you need are naysayers polluting  your space. 

4.    Learn the lesson.

In every great struggle there’s and equally great revelation to learn from. Don’t be so caught up in the mechanics of what is going on that you don’t pay attention to the how to overcome it.

5.    Dig in deep.

Ultimately, no matter if you have your own cheerleading squad behind you every step of the way, they can’t do it for you. You have to dig deep within to win. You have to fight. You have to change your attitude and come out winning. 

Emotions are like waves, they will toss you to and fro if you allow them. You are a fighter, otherwise you wouldn’t be in business in the first place! You would have been content with a comfy, cushy job behind a desk, clocking in and out daily for someone else. It’s time to kick yourself in the pants because at the end of the day YOU CAN DO IT! You keep doing it, until you reach your goals!

Then you’re crazy enough to reach those, and set new ones! You are amazing and one of a kind! the world needs you to flourish! 

Beauty Tips: 16 Industry Artists' Beauty Tricks that Will Change Your Life

16 INDUSTRY ARTISTS' BEAUTY TRICKS THAT
WILL CHANGE YOUR LIFE

Industry Beauty Tips

Article by Gina Marie DeAngelis  
Photo Credit: This Is Glamorous
Magazine: Issue #10

1. Beautifully Buff

Use a buffing brush to blend any foundations or  BB creams , it’ll make your skin look flawless & as if it was airbrushed.
~ Makeup Artist Andria Farrell 

2. Sugar Scrub Switch

Make your own scrubs, for your face with Organic Raw sugar and honey. For your body use sugar and coconut oil.  
~ Makeup Artist Angie Johnson

3. The Day After

After  washing your hair apply a beach spray or lavender spray at night. Wake up in the morning take small sections of hair and wrap each around a one- inch wand. Make sure to stop several inches from roots and leave the ends out. Make sure to add your favorite shine spray  followed by a light hold Hair spray.
~ Makeup Artist & Hair Stylist Gina Marie DeAngelis 

4. Sun Safety

Wearing sunscreen SPF 30 everyday is a must. It will help prevent premature aging of your skin. Sun exposure and sun damage can dramatically age a person .
~ Makeup Artist Samantha Ward

5. Define

Always use an eye shadow pencil or shadow that is two shades lighter than your actual color.  If you are blonde than use two shades darker.  
~  Makeup Artist Taylor Tanaka 

6. The Many Magical Powers of Extra Virgin Olive Oils

Its chemical free and has many uses other than for cooking. For chronically dry hair only, apply a small amount of the oil to your hair for 5 minutes as a deep conditioner. Rinse thoroughly .
~ Makeup Artist  Jenny Karl 

7. Prime on

Use your favorite primer To help for a smoother application  of  Make – up  shrink pores & help your face seem creaseless throughout the day and night . Always use your ring finger to apply your eye creams and concealer since its your lightest finger and thinnest area of your skin. It puts the least amount of pressure.
  ~ Makeup Artist Katie Johnson 

8. No Poo

Replace your shampoo with Honey Baking Soda or Apple Cider Vinegar.
~ Hair Stylist Cassidy Nilles 

9. Baby Soft Lips

Brown sugar, petroleum jelly a teaspoon of vanilla extract and honey . Mix it together then store it in a mason jar. Your lips will be Kissable.
~ Esthetician Steph Stadherr 

10. A Clean Face is a Happy Face

Always wash your face at the end of the day even if you didn’t wear makeup. Why you ask? Because the environment around you. You get dirt and debris on your face which will  make you break out. Always Moisturize  after you wash your face.
~ Makeup Artist  Robin Rebbe 

11. Bombshell Body

Use a Dry Shampoo for added texture and volume. Spray a bit of the shampoo in damp hair at the roots all over it creates  a lot of body and keeps the style longer.
~ Hair Stylist Bianca Rosinia

12. Attention Getter

Part your hair in the center to create an illusion of defined cheekbones
~ Makeup Artist & Hair Stylist Gina Marie DeAngelis

 
13. Plump your pout

Add a lighter concealer to your Cupid’s bow and center of your lips on top of lipstick to give you fuller lips.
~ Makeup Artist Rachel Dubin

14. Spring in with Cheeks

Suck in those cheeks  for an instant contour line, apply your favorite contour powder or  shimmer free Bronzer in the center. Don’t forget to Buff it out slightly to diffuse the edges.
~Makeup Artist & Hair stylist Gina Marie DeAngelis

15. Styled Sleek

Spray your bobby pins with hairspray before using them it will  help hold  your style better.
~ Hair Stylist  Desirae Kotnik

16. Lips for Days

Line lips fully with Lip liner before applying lipstick for super staying power.
~ Makeup Artist  Melissa Eastwick