3 Ways to Market in Facebook Groups

Ways to Market in Facebook Groups

3 WAYS TO MARKET IN FACEBOOK GROUPS

Article by Elizabeth Kelsey Bradley
Photo Credit: Dasha & Mari
Magazine: Issue #26

Many of my clients tell me about their constant frustration with Facebook. If you don’t know already, Fanpage owners have had a rough time getting more of their Fans to see their posts. Facebook is a business, and it decided one day to monetize even more by ushering Fanpage owners into paying to have more of their fans see posts.

Frustrating, indeed.

The good news? Even if you aren’t too happy with Facebook right now, you can still take advantage of this tremendous social media platform by using Facebook groups and doing that thing that helps build your business: building relationships with your Ideal Clients.

Here are my top three tips to help you use Facebook Groups to market your business in a non-sleazy, holistic way!

Pick Highly Targeted Groups

One of the key factors in marketing is always to niche down and get specific about what your services are, and who they are meant to serve. This same principle applies to everything in your business, including marketing in Facebook groups.

Make sure that the groups you choose to join actually have your Ideal Clients in them! If not, you are wasting your time. Remember that as awesome as it can be to network with your peers, your business is built on getting new clients who don’t have the knowledge or skills you have, and they aren’t going to necessarily be in the same groups as your peers.

For example, if you’re a health coach, using groups that have fellow Health Coaches in them isn’t targeted. That group is where others in your industry hang out. Instead, find groups that have men or women who are trying to lose weight or eat healthier, depending on what problem you help your clients solve.

Introduce Yourself!

I know this isn’t rocket science, but introducing yourself is important for you to be seen in the groups you have chosen to join. Most group members rarely make an appearance. You want to be a thought leader in your chosen groups. You want to be seen, and stand out. 

Make sure you introduce yourself as soon as you join, and in your introduction, mention what you do for work, and how you help your clients, as well as who your Ideal Client is.

ENGAGE

The key to success in Facebook groups is consistent engagement. By engaging. By adding high value content. By not spamming. By being helpful and consistent.

If you follow these top Facebook marketing tips, you’re not only going to get more clients, you’re going to make some incredible friendships. I truly believe Facebook groups are the best way to find and interact with your Ideal Clients, regardless of what industry you’re in.

3 Powerful Ways To Grow Your Personal Brand

3 POWERFUL WAYS TO GROW YOUR PERSONAL BRAND

Grow Your Personal Brand

Article by Elizabeth Kelsey Bradley
Photo Credit: Hailley Howard
Magazine: Issue #21

Strong personal brands take time to grow, but the great news is that if you are looking to start or grow your business, now is the best time to start! 

With the power of social media, blogging, newsletters, guest posting, and countless other ways to target the people that resonate with your vibe and message ( as well as of course services and products) you can expand your personal brand like never before.

Here are my top tips for spreading your personal brand like wildfire and setting the net ablaz.

Nail Presentation

Before you begin promoting yourself, you need to really nail how your website + branding. Presentation is king, contrary to what other people may tell you. Yes, content is a huge, huge part of growing a personal brand and business, but presentation ( design, photography, copywriting too) need to be strong. 

You don’t need to spend a ton on rebranding. You can certainly do it yourself using Squarespace ( and maybe enrolling Stellar Website if you need training) or hire an affordable designer. The key here is to know yourself and who you serve as this is what needs to be in place before you do anything.

Position Yourself

Expanding upon presentation, the next crucial element to growing a personal brand is positioning. Who are you associated with? What companies have you worked with? Any well­known figures in your niche? Any guest posting gigs worth mentioning?

Anything that will set you apart and also differentiate you plus give you credibility should be mentioned in your sidebar, media kit, and media page, as well as even your about page. Be honest, and be real here. No need to over-inflate nor to take away from your accomplishments or associations. 

Benefits Benefits Benefits

You want your brand to spread? Tell your readers and potential customers/clients how you can serve them like none other. How you’re devoted to uplifting them, encouraging them, serving them. Focus in your copywriting on the benefits they will receive from working with you. Go deep with this stuff.

5 Ways to Stay Focused and Inspired

Stay Focused and Inspired

5 WAYS TO STAY FOCUSED AND INSPIRED

Article by Elizabeth Kelsey Bradley
Photo Credit: Rose Jane
Magazine: Issue #19

The key to shining bright when running a creative, holistic business­ whether you’re creating content, working with a client, or planning a launch­ is to stay in your element. The best way to do this is to cultivate focus and stay inspired while working.

Here are my top five tips to keep you in your element:

1| Boost Your Energy, Naturally

Superfoods, green smoothies, and adaptogenic herbs can help you keep your energy up and even increase creativity. Yerba Mate is a well known tea consumed in South America that also keeps me energized.

2| Motivational Prompts

Is there a particular time of day you lose your oomph? Is there a particular task you dislike doing ( SEO anyone)? Have prompts such as motivational quotes or a yoga pose in your arsenal of motivator and energizers to help you keep going.

3| Accountability Partners

When we have a coach, mentor, or friend as an accountability partner, we tend to perform better can stay motivated. Join Facebook or Google Plus groups in your niche or recruit a friend to help you stay focused.

4| Mood Boards

You’ve probably heard of Vision Boards, but have you tried doing a mood board? Pick a theme you want to focus on, or Core Desired Feeling, and create a board of images and quotes around that topic. For example, if you’re working with a client that is trying to boost their sales and you’re helping them with marketing, make a Mood Board for that particular project based off of what you’d like to see happen for them, or how you see yourself make an impact in their work. Think particularly about how you want to feel from completing the project.

5| Awesome Tunes

Never underestimate the power of a good playlist! Instead of listening to the radio or whatever comes on on a particular channel, take one day every so often to make a playlist for different moods or scenarios in your day to day business. If you get groggy when blogging, make an energizing playlist filled with not only new songs but also ones from your teen years that always got you pumped. The key here is to make the playlist not a generic one but that triggers an emotional response that will help you feel good while working.

All of us have moments of feeling like we’d rather take the day off or avoid a task completely, but if you focus on boosting your energy and staying in the right frame of mind, you’ll find it easier to work through the things your business needs completed.